Event production Vs Film production: Similarities and differences

 

When we look back at life, we remember the important events in our life such as marriage, birthdays, etc. Events are something to remember as they bring people together but organizing such events is really hard. One needs to handle a huge mass of people and their expectations. Here is where event production comes into play.

Event production

Event production is a technological and creative execution of events. This uses sound, lighting, video, design, etc. for controlling the atmosphere which indirectly sets the mood of the event. A professional who is an expert in this field is the event producer. The event producer provides consultation and support for any type of event that the client wants to organize. He further assists the client with a customized service according to his needs and the functions of the event. Mainly he looks at the message that the event needs to be conveyed through the event more than just finishing the event successfully. So an event producer focuses on live, stage presentation of the event. Hence, he works with presenters, audiovisual crews, and technology vendors to produce and deliver an amazing event with a meaningful message out of it.

An event producer work on the following events:

1. Corporate event 
2. Live sporting events
3. Televised events and broadcasts

Now that we know what event production is all about, let us look at film production and how they two are connected and different from each other.

Film production

For digital video, photography, television, and film, production is the term that refers to the tasks that must be done during and after filming or shooting. These tasks might include tasks such as the setting up of scenes, capturing the raw footage, and using set designs. As production is of two types which are post-production and pre-production the earlier tasks mentioned come under pre-production.

Therefore, pre-production can be said that the tasks that need to be done before shooting an event. This helps to set the mood of the film. While post-production is tasks that are done after filming. These tasks include picture editing, sound editing, music, visual effects, sound mixing, color correction, graphics, and advertising. 

Conclusion

Event production is a great marketing tool for many companies. It helps with retaining customers and even make new ones. As it is a great marketing tool, one can market their films and get them out there to the world with the help of event production. Therefore, one could say that event production helps with the ultimate promotion and wider reach of the audience. That is why production studios are thinking outside the box and combine technology and event to create an interactive event online and offline. Hosting an online event also helped with experiential marketing. Here the audience is provided with an opportunity to put themselves in the film with help of visual effects and grab the attention of a larger audience.

Therefore, both event production and film production can create something big and unique together.